Online travel agents must evolve to overcome today’s challenges while remembering why customers loved them in the first place The outlook for the international travel industry remains broadly positive, although price growth is expected to slow. Despite a projected 3.5 percent growth for the global economy in 2020, airfares are set to increase by a […]
Unlike some business terminology, big data is exactly what it sounds like. Every airline booking and every hotel stay leaves a data trail stored in conventional databases, but now we are creating vast swathes of digital data on social media, online review sites, search engines and retail platforms. Smartphones have added to the volume: every […]
The international tourism industry is reeling from the impact of the coronavirus. Travel agents and tour operators are devoting most of their time to dealing with cancellations and enquiries from anxious customers as to whether it is safe to travel. As the number of infected persons continues to rise across the world, 24-hour news coverage […]
The role of travel agencies and tour operators in the tourism industry is clearly essential, but these kinds of businesses face a number of risks. Some of these risks apply generally to the retail and service industries and others are specific to the travel industry. There are several challenges for a travel agency (or a […]
The travel and tourism industry is undeniably one of the biggest success stories of the last 75 years. While the world has undergone huge changes since the end of the Second World War and many industrial sectors have experienced turmoil and decline, travel and tourism have enjoyed remarkable growth. This article presents a selection of […]
Online travel agents (OTAs) are one of the key distribution channels that hotels have at their disposal in order to market and sell their room nights. This article investigates the relationship between hotels and OTAs and answers some key questions: Are OTAs good for the hotel industry?How much OTA commission do hotels pay?How important is […]
The rise of online travel agencies (OTAs) is one of the most dramatic examples of the digital transformation of business and society over the last 25 years. The travel industry growth statistics are very favorable as well and OTAs are taking advantage. In a relatively short space of time, OTAs – from giants such as […]