International Women’s Day 2022 is here, and it’s a great time to check how women are doing in the travel industry. Women’s place in the industry is strong. At the moment, over 75% of travel agents are women. However, certain career paths in the industry are still dominated by men, such as pilots and cruise […]
The worldwide pandemic has definitely changed the way we travel. At one point, it even seemed that it was going to last forever. If you had the chance to travel during the last two years, you probably know how it went from joy to hassle. Keeping tabs on all the restrictions, going through Covid controls, […]
Did you know that it costs five times as much to attract a new customer than to keep an existing one? The first rule of any business is to retain customers and build a loyal relationship with them, and thereby avoiding customer acquisition costs. It’s a well-established fact that 44% of companies have a greater […]
The behavior patterns of travelers and their expectations and needs are all subject to change. Add to it the economic, political, and other factors such as an unforeseen worldwide pandemic, and you have yourself quite a dynamic market. However, travel industry organizations must adjust to these changes and accommodate the current needs of travelers. The […]
The 5 A’s of tourism regularly pop up in the blogs and articles addressing various tourism and hospitality topics. However, the 5 A’s are often used in context, leaving you with nothing but your common sense to guess what it stands for. If you want to improve the image of your travel agency and keep […]
Technology can transform industries and change paradigms and best practices. It appears that the travel and tourism industry is particularly susceptible to technology, especially mobile apps. It’s actually quite logical given the number of people using smartphones and mobile apps to research destinations and book trips. In fact, a recent survey discovered that travel-based mobile […]