People searching for online travel agencies in India will be surprised by how many there are in the market. But, as with any other business model, there are no two OTAs alike. Some will always be better than others in terms of reliability, the attractiveness of their offers, and the size of the supplier network.
But, how do you figure out which OTAs from India are most reliable? Don’t worry—we got you covered. Here are the top online travel agencies in India in 2022. Before we jump to the list, let’s see how the Indian OTA market is performing at the moment.
How is the OTA market in India?
The tourism industry in India is thriving, especially the sub-niche related to online booking. According to Statista, the online booking market size in India is $4 billion. The market keeps growing year after year, with online booking accommodation making 33% of all bookings in 2021.
As the leading OTA in India, we still have MakeMyTrip with a 60% market share. Its biggest competitors are major international OTAs, including Booking.com, Expedia, Agoda, and Airbnb. Their domestic competitors would be Cleartrip, Yatra, and Via.com.
How is the OTA market in India compared to other countries?
According to the latest reports, online travel in other countries follows more or less the same trend that we can observe in India. The only big difference can be seen in the UK, the country with the most extensive online travel market in Europe. In the UK, OTA travel share seems unable to go above 20%, with supplier-direct booking share still above 50%.
Spain is more like India, with OTAs accounting for almost 30% of the entire country’s travel market. When it comes to the biggest OTA markets globally, we have to mention China and the US. China has the world’s second-biggest OTA market valued at $44.7 billion, while the US is at $77.1 billion.
With this out of our way, let’s see the top travel agencies in India.
List of online travel agencies in India
Cleartrip was founded in 2006 as a small travel portal. However, travelers recognized the value of Cleartrip’s offer. Today Cleartrip has one of the best options, and they offer a dedicated mobile app to travelers.
Cleartrip is one of those OTAs focused on delivering complete listings of accommodations and potential travel arrangements. Travelers have access to over 600,000 hotels and flights, bus transportation, and railway tickets across India, Egypt, and UAE.
📅 Years active: 15
🌐 Website: https://www.cleartrip.com/
- Easily create listings (description, images, inventory, pricing, & more);
- Cleartrip representative available at all times;
- Access to a professional team of writers to edit your copy;
- Ability to list as many activities and locations as you want;
- Ability to organize and advertise activities;
- Streamlined inventory management through Cleartrip dashboard;
🤝 How to work with them: Here is the form you can use to register with Cleartrip.
🏢 Head office: Cleartrip’s head office is located in Mumbai.
💼 Parent company: Cleartrip Pvt. Ltd.
🧐 Who works with them: Cleartrip acquired Flyin and works with Kerala and Google flights.
🏆 What we like about them: Cleartrip has one of the best mobile apps we were able to test.
GoIbibo started as one of the largest hotel and air aggregators in India in 2009. Over the years, the company evolved into an OTA offering a variety of services.
GoIbibo is among the top OTAs in India. It enables travelers to search for transportation and hotels across India. To improve its offer and attract more customers, GoIbibo introduced the “GoStays” feature, which highlights budget hotels with amenities.
📅 Years active: 12
🌐 Website: https://www.goibibo.com/
- Free signup
- Smart dashboard
- New sales channels (Trip Advisor, Citibank, HDFC bank, and Kotak Customers)
- Support of hotel chain management
- Competition monitoring
- Availability tracker
🤝 How to work with them: Click on this link to list your property for free with Goibibo.
🏢 Head office: GoIbibo headquarters is in Gurugram, India.
💼 Parent company: Ibibo Group owns GoIbibo, but MakeMyTrip Limited owns a 100% stake in Ibibo Group.
🧐 Who works with them: Goibibo works with PhonePe to make hotel bookings even easier.
🏆 What we like about them: We love the GoIbibo mobile apps. They are bug-free, regularly updated, and easy to use.
Ixigo launched in 2007 as a tech company to offer a next-gen solution for Indian travelers. Today Ixigo grew into a modern and comprehensive OTA platform enabling anyone to plan a trip of their dreams.
Ixigo facilitates planning, booking, and managing trips. Whether you want to travel via air, rail, or busses and stay in hotels, Ixigo can help you save time and money. Ixigo uses machine learning and artificial intelligence to help travelers make smarter travel decisions.
📅 Years active: 14
🌐 Website: https://www.ixigo.com/
- Comprehensive dashboard
- Easy way to list your accommodations
- Support for listing transportation
- Use Booking.com with Ixigo to streamline collaboration
🤝 How to work with them: You can list your property through ixigo by using Booking.com.
🏢 Head office: Ixigo head office is in Gurgaon, Haryana.
💼 Parent company: Le Travenues Technology Ltd. India
🧐 Who works with them: Ixigo works with many firms and investors, including SAIF Partners, Micromax, Sequoia Capital India, MakeMyTrip, Fosun RZ Capital, and Rutogo.
🏆 What we like about them: We like that Ixigo uses cutting-edge tech such as ML and AI to deliver accurate and personalized offers in real-time.
An Indian businessman, now the founder and group CEO of MakeMyTrip, founded MakeMyTrip in 2000. The company steadily grew until 2005, when it expanded its reach and started offering services across India.
MakeMyTrip specializes in providing access to airlines operating in India and to and from India. If you decide to use MakeMyTrip, you will have access to all leading domestic full-service and low-cost airlines. In addition, the company lists over 60,000 accommodation properties, including hotels in India and over 500,000 properties abroad.
📅 Years active: 21
🌐 Website: https://www.makemytrip.com/
- Intuitive dashboard
- Access to various sales channels, including Kotak Customers
- Multi hotel support
- Over 40 channel managers
- Intelligent reports
- Email notifications
🤝 How to work with them: Here is a link you should click to list your property at MakeMyTrip.
🏢 Head office: Their head office is located in Gurugram, Haryana.
💼 Parent company: MakeMyTrip Limited
🧐 Who works with them: Goibibo, Redbus.in, Ctrip, Naspers, and Tencent.
🏆 What we like about them: We like that MameMyTrip also lists all Indian Railways and major Indian bus operators.
Musafir translates into Traveler in Arabic. The company was founded in 2007 by Sachin Dadoya, Albert Dias, and Sheikh Abdullah Al Thani, but it launched its services in India in 2010. The company stayed true to offering OTA services and managed to increase its market share with strategic planning and great quality assurance.
Musafir is an OTA that provides access to over 85,000 properties and flights to 3,000 destinations worldwide. The company also offers unparalleled holiday experiences and overall focuses on delivering exceptional services to travelers.
📅 Years active: 11 (in the Indian market)
🌐 Website: https://www.musafir.com/
- Easy-to-use dashboard
- Ability to create informative listings
- Ability to offer complete tours
🤝 How to work with them: Unfortunately, Musafir doesn’t offer a registration form online. You will have to contact the company directly through this form to find out how to enter a partnership.
🏢 Head office: Musafir’s head office is in Mumbai, Maharashtra.
💼 Parent company: Universal travel & tourism LLC based in Dubai, UAE.
🧐 Who works with them: In 2013, Musafir signed a contract with the cricketing legend Sachin Tendulkar to represent the company and act as a brand ambassador for three years.
🏆 What we like about them: We like how well the Musafir website is organized. You can find everything you want without breaking a sweat.
Paytm started out as an eCommerce shopping website and digital wallet app. The company was founded in 2010 by Vijay Shankar Sharma. The first company’s attempt to enter the travel sector didn’t end well. However, they’ve learned from their mistakes and managed to make Paytm one of the leading OTAs in India.
Paytm enables travelers to discover the best hotel deals in India, compare prices, and book transportation. In addition, Paytm offers a wide variety of other services such as a shop for numerous products, options for recharging various devices, and paying bills online.
📅 Years active: 11
🌐 Website: https://paytm.com/hotels
- Setup storefront in a couple of clicks
- Reach customers through the Paytm website, smartphone, and tablet apps
- Simple dashboard to manage storefront
- Use deals, promos, and coupons to promote your offer
- Support for multiple channels
🤝 How to work with them: Click on this link to get in touch with Paytm and start working together.
🏢 Head office: Paytm head office is in Noida.
💼 Parent company: The parent company of Paytm is One97 Communications Limited.
🧐 Who works with them: Paytm works with Paytm Payments Bank and investors such as Alibaba, Discovery Capital, Softbank, T Rowe Price, Ant Financial, Berkshire Hathaway, AGH Holdings, and SAIF Partners.
🏆 What we like about them: We like that Paytm has built-in support for many different payment methods.
Riya Travel was founded in 1980 to cater to the needs of global travelers. Over the years, Riya Travel managed to establish itself as one of the leading OTAs in India, with 20% of the market share.
Riya Travel sells travel arrangements directly, but it also provides travel agents across India, UAE, Canada, and the US with comprehensive travel services. Riya Travel uses cutting-edge travel technology and specializes in Student Travel, Air Consolidation, Retail Travel Services, Corporate Travel Management, and Special Interest Groups.
📅 Years active: 41
🌐 Website: https://www.riya.travel/
- Intuitive dashboard
- Over 14 travel products
- Great customer support
- Great agent returns
- Ongoing deals on holidays and flights
- Streamlined onboarding of new travel agents
🤝 How to work with them: Travel agents need to contact Riya Travel through this link to start working with them.
🏢 Head office: Riya Travel’s head office is in Mumbai, Maharashtra.
💼 Parent company: Riya Travel And Tours India Pvt Ltd
🧐 Who works with them: Riya Travel works in Amadeus, enabling the company to access content via NDC.
🏆 What we like about them: We like that Riya Travel introduced Travel Diaries, a new feature to help people travel easily with tips coming from experts.
SOTC is one of the oldest travel brands in India and is a subsidiary of Thomas Cook. SOTC was established in 1949, and it’s one of the few OTAs focused on leisure travel. Over the years, SOTC grew and managed to expand into the MICE and Business travel segments.
Today SOTC is the leader in various travel segments, including MICE, Escorted Group Tours, Holidays of India, and Customized Holidays. As a travel and tourism company, SOTC is also focused on Distribution Visa Marketing Services, Business Travel, and Leisure Travel.
📅 Years active: 72
🌐 Website: https://www.sotc.in/
- Great dashboard
- Fast onboarding
- Over ten travel products
- Special packages for international and Indian holidays
🏢 Head office: SOTC head office is in Mumbai, Maharashtra, India.
💼 Parent company: SOTC Travel Limited
🧐 Who works with them: Recently partnered with Vistara to launch Vistara Getaways.
🏆 What we like about them: We like that SOTC offers currency exchange and insurance on top of other traditional OTA services.
Via.com started out as a garage website project of Vinay Gupta, Harsh Azad, Amit, Aggarwal, and Rohit Gaddi in 2007. It grew very quickly, and today it is one of the top OTAs in India.
Via.com didn’t become one of the top OTAs in India through sheer luck. It offers access to 500,000 hotels across Asia and has access to offers from a number of Airlines. The website looks modern, and it’s easy to use. It caters to a modern tech-savvy tourist with its dedicated mobile app.
📅 Years active: 14
🌐 Website: https://in.via.com
- Easy-to-use dashboard
- Competition tracking
- Ability to create attractive offers
- Sell directly to Via customers
🏢 Head office: Via.com has a head office in Bengaluru, India.
💼 Parent company: Ebix, a US-based company, had acquired Via.com in 2017.
🧐 Who works with them: Over the years, Via worked with many companies starting with venture capital firm Sequoia India which invested $10 million in Via. Via also partnered with Tiger Airways Singapore, which is the leading low-cost carrier.
🏆 What we like about them: We like that Via.com offers a variety of services, including 24/7 toll-free booking services and 24/7 customer support.
Yatra was founded by Dhrub Shringi, who is the company’s CEO today. The company started out in 2006 with a 3-member team. Over the years, Yatra became 2,400 people strong and one of the leading OTAs in India.
Yatra is an OTA not only focused on providing the most attractive listings of accommodations. The company’s ultimate goal is to achieve excellent customer satisfaction through an enhanced customer experience. Any tourist can use Yatra to compare the prices and book domestic and international accommodations and rail, bus, and air ticketing.
📅 Years active: 16
🌐 Website: https://www.yatra.com/
- Functional dashboard for streamlined workflows
- Simplified property and activity listing
- Dedicated dashboards for property owners and travel agents
- All-in-one advertising platform
- Ability to become a Yatra franchise
- Easily list your bus inventory
- Support for homestay registration
🤝 How to work with them: Whether you want to work with Yatra as a travel agent or hotel owner, the company has a dedicated registration form you can use to start working with them.
🏢 Head office: Yatra’s head office is in Gurugram, India.
💼 Parent company: Yatra Online, Inc
🧐 Who works with them: Yatra works with Ebix, Quicksilver, and SBI, the largest bank in India.
🏆 What we like about them: We love that Yatra has offices spread across the country.
With the travel market in India booming, many property owners and travel agents are looking for reliable OTAs to get better access to the Indian market. Finding reliable OTA doesn’t have to be hard. The list of online travel agencies in India we’ve put together should help you get on track faster.
Once you find OTAs you personally find interesting, feel free to contact them to find out what commercial conditions they offer so that you can decide on the best option for your business.